Doritos
🏆 Contest 🔥 -140 days left

Doritos "Crash the Super Bowl" Contest

by Doritos

Prize

$1.0M

$1,000,000 cash + Super Bowl airtime

About this Contest

Doritos' legendary "Crash the Super Bowl" contest invites fans to create a 30-second Doritos commercial. The winning ad airs during the Super Bowl broadcast in front of 100+ million viewers, and the creator wins $1,000,000. Previous winning ads have launched careers in advertising and film. Open to filmmakers of all levels.

How to Enter

Film a 30-second ad featuring Doritos chips. Upload to the contest portal. Public votes advance finalists; final winner chosen by Doritos judges.

💡 Editor Tips

Study past winning ads — they're all comedic, unexpected, and feature chips prominently. Production value matters less than a great concept.

📊 Odds & Competition

Around 4,000–6,000 video submissions. Judged by Doritos and public vote. High effort = significantly better odds than mass sweepstakes.

Enter Now

Quick Facts

Type
🏆 Contest
Effort
Days+
Days or more — significant project or portfolio required.
Eligibility
US
Min. Age
18+
Deadline
Dec 1, 2025
Organizer
Doritos

How to Enter

📤 Submit a File — Upload a photo, video, essay, or design as your entry
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